![](https://cdn.myportfolio.com/99a8d82d4c39923e19a71bf869a82282/404b34f7-6739-41c4-b23d-85b04f9b68b4_rw_1920.png?h=0f5368d723657bc5cd9b6c1d5322930f)
COIN White Label Banking App
Our goal was to build a white label app that was flexible, scalable, and distinctive in the crowded world of banking. Something that stood out, didn’t fall into the same run-of-the-mill style and layout, and offered a unique perspective into one’s finances.
![](https://cdn.myportfolio.com/99a8d82d4c39923e19a71bf869a82282/4944258d-c1b4-4f68-8da3-52e7a750f76f_rw_1920.png?h=c9d040176113530a02d32318dadb90a4)
Brand Refresh + Style Guide
A small team of UX and UI designers put our heads together on how to bring this app to life.
My involvement included:
• Research, inspiration boards
• Concept + strategy
• Recreation of the logo
• Color palette exploration and selection
• Font selection
![](https://cdn.myportfolio.com/99a8d82d4c39923e19a71bf869a82282/b1a04f11-bb93-4a2e-b279-8f77bc0afe16_rw_1920.png?h=0ad4e181136975d381aef4ded23c8f83)
Color testing
![](https://cdn.myportfolio.com/99a8d82d4c39923e19a71bf869a82282/6d2d823d-51d8-4a9d-93e7-a24d7d221886_rw_1920.png?h=43043edd239463655ddf2ea2dfa4b166)
Font testing
Design System
We are in the process of building this app from the ground up. We have one month to establish a design system that can work on both the app and desktop platforms.
My involvement included:
• Color palette utilization
• Type scales
• Grids, margins, layout
• Components (buttons, lists, inputs)
• Implementation of Material design elements
• Establishing patterns
• Assisted in token system creation
![](https://cdn.myportfolio.com/99a8d82d4c39923e19a71bf869a82282/65c667a5-00af-4d33-8e44-44f6198d9838_rw_1920.png?h=d2dadad225f081eaffc4e37ff3d411b3)
Execution
Here are some initial screens built to date implementing our design system, color palette, and type scales across both the app and desktop.
My involvement included:
• Dashboard design
• Create account + onboarding flow
• Transfer flow
![](https://cdn.myportfolio.com/99a8d82d4c39923e19a71bf869a82282/4ed9b5d5-7b71-4aec-8036-f87fc1c5d97c_rw_1920.png?h=a6ffddafa94e2698e7782863043d01a6)
![](https://cdn.myportfolio.com/99a8d82d4c39923e19a71bf869a82282/3edb1ad3-2253-44b0-a642-02d72ed6a0d0_rw_1920.png?h=0b2b18d31cd3e6d2625f1bbacc7bca61)
Key Differentiator
A key differentiator we pitched is the “Spend Story”. With the functionality of Instagram Stories combined with the content of Spotify Wrapped (or Strava Year in Review), a user can quickly view their top financial stats in an easily digestible story.
My involvement included:
• Concept development
• Visual exploration
![](https://cdn.myportfolio.com/99a8d82d4c39923e19a71bf869a82282/b3ab82fa-3168-41cc-b036-765029c74ff4_rw_1920.png?h=4323d39f216bcd14ded90732419f153d)