Hi, I'm Nate. Nice to meet you!
As a seasoned, multidisciplinary art director and designer, I have a strong expertise in brand marketing, creative problem solving, templated systems, and automation. I have a proven track record of spearheading the development and execution of brand creative strategies and tactics, establishing guidelines and standards, and building cohesive cross-channel design systems with a focus on prioritizing the user's needs.
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Notable Highlights
Abbott | Lingo
Led successful rebrand, retooling of email marketing, and design / launch of weekly newsletter that has increased Lingo user engagement 12-33% depending on segment.
Digit + Oportun
Headed acclaimed web asset redesign – established cohesive, modular website design that united 50+ previously siloed pages – and delivered 500+% increase in app signups in 1st month.
Headed acclaimed web asset redesign – established cohesive, modular website design that united 50+ previously siloed pages – and delivered 500+% increase in app signups in 1st month.
Agencies
- CVS Innovation Center: Built series of videos and animations, creating immersive experience for clients to learn about CVS initiatives – won 99+% positive feedback.
- COIN app execution: Built high-performance white label banking mobile app credited with providing “an unparalleled perspective into one’s finances”.
- Collaborated on high-profile projects with clients including Sprint and Eventbrite.
- CVS Innovation Center: Built series of videos and animations, creating immersive experience for clients to learn about CVS initiatives – won 99+% positive feedback.
- COIN app execution: Built high-performance white label banking mobile app credited with providing “an unparalleled perspective into one’s finances”.
- Collaborated on high-profile projects with clients including Sprint and Eventbrite.
StubHub
- Fast-tracked through 3 roles at this subsidiary of a global e-commerce platform.
- Led Performance Marketing initiative – design, color, typography, iconography, imagery, brand thread explorations, A/B and pressure testing – that drove 3.4X increase in CTR / 2.5X increase in ROAS.
- Designed fully automated performance marketing template system that created major efficiencies across creative team and supported above increase in response rate.
- Led design of unique experiential marketing for Lollapalooza festival activation: Physical space design supported with marketing collateral that captured 4,000+ unique visits in 4 days.
- Fast-tracked through 3 roles at this subsidiary of a global e-commerce platform.
- Led Performance Marketing initiative – design, color, typography, iconography, imagery, brand thread explorations, A/B and pressure testing – that drove 3.4X increase in CTR / 2.5X increase in ROAS.
- Designed fully automated performance marketing template system that created major efficiencies across creative team and supported above increase in response rate.
- Led design of unique experiential marketing for Lollapalooza festival activation: Physical space design supported with marketing collateral that captured 4,000+ unique visits in 4 days.