Lingo by Abbott
Lingo by Abbott is a continuous glucose monitoring (CGM) system. It's an over-the-counter product that helps users understand how their bodies respond to food, exercise, and other lifestyle factors by tracking glucose levels and providing personalized insights.
CRM redesign
A complete overhaul of the email marketing system, inclusive of a design system, type hierarchies, a robust module library, marketing ads, and A/B testing explorations.
Website redesign
I owned the strategy and execution of the "Lingo experience" webpage, with a series of interactive modules the visitor can explore to learn more about our product.
