The site underwent a redesign with a focus on the homepage hero section and a streamlined product tab layout.
To enhance the user experience, the hero section of each page was revamped with genuine and authentic imagery featuring actual product screens that members would encounter in the app, replacing the generic stock portrait photography and icons.
Transformed a basic, single drop-down menu into a comprehensive navigation system, featuring a column for additional information and a designated cross-selling space for the app and other products. A plan for conducting a A/B tests was initiated to determine the most effective and impactful advertisements for the space.
The loan calculator played a crucial role in driving conversions, but needed a facelift to make it more prominent on the website. Because the calculator's layout varied depending on user inputs, a flexible design was necessary to accommodate its dynamic nature.
